top of page

Privacy Policy

Privacy Policy


Sumrux respects your (“Your”) privacy and is committed to protecting it through Sumrux’s compliance with this privacy policy (the “Privacy Policy”).  This means Sumrux does not transfer, distribute, disclose, rent or sell any of Your personal information to third parties except as provided for in this Privacy Policy or as specifically consented by You.

By using (the word “use” in this Privacy Policy will mean “access or use”) Sumrux’s Services, including Sumrux’s Services (currently located at ) and App, You expressly consent to Sumrux’s collection, use and disclosure of Your personal information in accordance with this Privacy Policy. 

This Privacy Policy is incorporated into and subject to Sumrux’s Terms of Service .   Undefined capitalized terms used in this Privacy Policy have the meanings given to them in Sumrux’s Terms of Service . 


This Privacy Policy applies to all Personal Information collected, used or disclosed by Sumrux from users of Sumrux’s Services (“Users”), including You.  “Personal Information” is any information in any form that identifies or can identify an individual and includes any information provided to Sumrux.

This Privacy Policy also applies to information that is about You, but individually does not identify You, as described below.


Sumrux is responsible for the Personal Information under its possession and control.  Sumrux has designated a Privacy Officer to be responsible for its compliance with this Privacy Policy and privacy legislation.

Information Sumrux Collects

Personal Information

a. Personal Information that Sumrux collects includes, but is not limited to:

  • Registered User Account profile information, including name, e-mail address, address, date of birth, usernames, passwords, phone numbers, and mailing address;

  • Billing and payment information, including credit card information and bank account details;

  • Shipping and return information, including mailing address;

  • Device information, including the type of mobile device to which You have downloaded Sumrux’s App;

  • Geo-location information;

  • Any other Personal Information that You may provide when You set-up a Registered User Account with Sumrux, use the Services, or when you contact Sumrux with questions and/or inquiries;

  • Technical support records;

  • Service requests and inquiries; and

  • Any information that Sumrux collects from You that is intended to improve and personalize Sumrux’s Services.

b. Non-Personal Information

Sumrux collects non-Personal Information (“NPI”) about Users when they interact with the Services. For instance, NPI may include, but is not limited to, browser name, type of computer or device, and technical information about a User’s means of connecting to the Services, such as operating system, Internet service provider utilized, and mobile network information.  See the section below entitled “How does Sumrux collect, use and share NPI?  How does Sumrux use cookies? ” for more information.

Please note that Personal Information does not include information that is aggregated or anonymized in such a manner that it cannot be connected to You or any of other Users.  Such information by itself or together cannot be tracked to a specific individual’s Personal Information. 

How does Sumrux use Personal Information?

Sumrux collects Personal Information for the following purposes:

  • to provide Services to You and other Users;

  • to facilitate transactions between You and other Users via the Services;

  • to create and administer Your Registered User Account, including to authenticate You on log-in;

  • to verify Registered Users;

  • to establish and maintain responsible commercial relations and to communicate with You in order to provide the Services. This includes, but is not limited to, communications relating to advertising, promotion, billing and payment, and Registered User Account verification;

  • permit PayU,paytm,google pay payment processor, to provide payment processing services;

  • to respond to any correspondence You may direct to Sumrux;

  • to understand Sumrux’s Users’ needs and preferences;

  • to enforce Sumrux’s Terms of Service;

  • to provide You with Service or administrative messages;

  • to meet legal and regulatory requirements;

  • to prevent, detect and mitigate illegal, fraudulent, or counterfeit activities;

  • to improve the Services; and

  • for any other reasonable purposes for which You may have provided Your express consent or in which Your consent can be reasonably implied.

In addition, we may use Personal Information, on an aggregated de-identified basis, for research purposes to improve the Services.  This aggregated de-identified information does not identify any individual and therefore is considered and treated as NPI under this Privacy Policy.

How does Sumrux collect, use and share NPI?  How does Sumrux use cookies?

Sumrux uses NPI in an ongoing effort to better understand and serve the Users of Sumrux’s Services, to provide the Services and to improve the content and functionality of the Services.  

For instance, Sumrux uses NPI to provide relevant, targeted advertising to Users of the Services, to monitor traffic, and to collect statistical data.

Sumrux also conducts research on Sumrux’s User demographics and behavior based on Personal Information the NPI that Sumrux has collected. This research will be compiled and analyzed on an aggregated basis and this aggregate does not identify any individual and therefore is considered and treated as NPI under this Privacy Policy. 

No NPI by itself, or together with aggregated Personal Information (which, as explained below, is treated as NPI under this Privacy Policy), can be tracked to a specific individual's Personal Information.

The NPI collected is used to monitor traffic, provide the Services, and conduct internal research on Sumrux’s Users’ to better understand and serve them, including Users’ size, usage patterns, demographics, interests and behaviors. 

The Services may automatically receive and store certain types of NPI about Users’ use of the Services and their devices, including IP address, browser type, web pages viewed, date and time, device unique identifier, mobile network information, mobile stored information and files, and device phone number, as well as how users interact with Sumrux.  In addition, Sumrux uses different types of technology to collect this information, such as log files, embedded scripts, cookies, web beacons, and pixel tags.

The site also may access metadata and other information associated with other files stored on Your device.  This may include, for example, photographs, audio and video clips, personal contacts, and address book information.

The NPI collected by Sumrux will not be shared with third parties, except as expressly indicated in this Privacy Policy, or with Sumrux’s Affiliates (as defined below), business partners and other third parties to describe Sumrux’s Services and for other lawful purposes.

Our company is hosted on the platform. provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through’s data storage, databases and the general applications. They store your data on secure servers behind a firewall.  

All direct payment gateways offered by and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.


Sumrux uses cookies to enhance Users’ experiences.  Users’ web browsers place cookies on their computers for record-keeping purposes and sometimes to track information about them.   Cookies help Sumrux accurately understand how many consumers are visiting Sumrux’s Website, how often Users visit the Website, what Content Users are most interested in, and how they prefer to interact with Content on the Website.  For example, a cookie will allow Sumrux to remember certain things like Your Internet Protocol (IP) address (IP addresses are strings of numbers that identify senders and receivers of information sent across the Internet), Your login information, the time and duration of Your visits, how You navigated through Sumrux’s content and where You exited the Website. To save You the time of re-entering Your login information every time You come back to Sumrux’s Website, Sumrux may link information contained in a cookie to Your email address.  Sumrux does not use cookies to retrieve information from Your computer that Sumrux did not originally send in a cookie.

Sumrux uses Google Analytics which uses cookies to track NPI about traffic and visitors to the Sumrux Services in the aggregate to compile statistical reports about the activity on the Services as well as to benchmark the Services to other third parties who also use Google Analytics.  This information is used by Sumrux to improve the Services and their functionality. This data may be used to show You advertising on any Google or Google affiliated Services.

You may disable cookies using Your browser's settings. Please consult Your browser's help function for information on how to disable cookies.  Note that if You disable cookies, certain features of Sumrux’s Services may not function to their fullest potential.


Sumrux respects Your privacy and, unless otherwise required by law, Sumrux will not collect, use or disclose Your Personal Information without Your prior consent. Your consent may be expressed or implied. You may expressly give Your consent in writing, verbally or through any electronic means.  In certain circumstances, Your consent may be implied by Your actions.  For example, providing Sumrux Personal Information to register for Sumrux’s Services is implied consent to use such information to provide You the associated Services.

Where appropriate, Sumrux will generally seek consent for the use or disclosure of the information at the time of collection. In certain circumstances, consent with respect to use or disclosure may be sought after the information has been collected but before use (for example, when Sumrux wants to use information for a purpose other than those identified above).  In obtaining consent, Sumrux will use reasonable efforts to ensure that a customer is advised of the identified purposes for which Personal Information collected will be used or disclosed.

The form of consent sought by Sumrux may vary, depending upon the circumstances and type of information disclosed. In determining the appropriate form of consent, Sumrux shall take into account the sensitivity of the Personal Information and the reasonable expectations of Sumrux’s Users.  Sumrux will seek express consent when the information is likely to be considered sensitive. Implied consent will generally be appropriate where the information is less sensitive.

You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice. In order to withdraw consent, You must provide notice to Sumrux in writing.  

Important Information About Platform Permissions

Most mobile platforms (iOS, Android, etc.) have defined certain types of device data that apps cannot access without Your consent.  And these platforms have different permission systems for obtaining Your consent. The iOS platform will alert You the first time the App wants permission to access certain types of data and will let You consent (or not consent) to that request.  Android devices will notify You of the permissions that the App seeks before you first use the App, and Your use of the App constitutes your consent. >

Limiting Use, Disclosure and Retention

As noted above, Sumrux does not disclose Your Personal Information to third parties, except as provided for in this Privacy Policy. 

When You Lend or Borrow, sell, or swap an item via the Services, the Lender or Borrower, seller, buyer (as applicable) may receive Your Personal Information for item delivery and return purposes.  Lenders and Borrowers are strictly prohibited from using Your information for anything other than such purposes.

Your Personal Information may be transferred to third party suppliers, contractors and agents (“Affiliates”) who are contracted by Sumrux to assist it in providing and developing products, services and/or the Services.  Such Affiliates will only use Your Personal Information for the purposes identified in this Privacy Policy. 

We use PayU, paytm, google pay for payment processing.  PayU’s privacy policy. Policy is available at

In the event Your Personal Information is disclosed to a third party pursuant to a business transaction, Sumrux will ensure that it has entered into an agreement under which the collection, use and disclosure of the information is related to those purposes that relate to the transaction.

Subject to the foregoing, only Sumrux’s and Sumrux’s Affiliates’ employees with a business need to know, or whose duties reasonably so require, are granted access to Personal Information about Sumrux’s Users.   All such employees will be required as a condition of employment to contractually respect the confidentiality of Sumrux’s Users’ Personal Information.

Sumrux will retain Personal Information for only as long as required to fulfill the identified purposes or as required by law. Personal Information that is no longer required to fulfill the identified purposes will be destroyed, erased or made anonymous according to the guidelines and procedures established by Sumrux.

Sumrux will disclose Personal Information without Your knowledge or consent if Sumrux receives an order, subpoena, warrant or other legal requirement issued by a court, tribunal, regulator or other person with jurisdiction to compel disclosure of Your Personal Information. If Sumrux receives a written request from a police officer or other law enforcement agency with authority to request access to Your Personal Information in the course of an actual or potential investigation into a breach of a law, Sumrux’s policy is to provide the requested information.

Links to Other Services

You may be able to access third-party websites and services through links available on Sumrux’s Services.

Any links are provided for Your convenience. Sumrux does not have any control over those third-party websites or services and Sumrux does not provide any guarantee that the privacy practices of the hosts of those websites or services meet Sumrux’s standards.  Your use of such third-party websites or services is at Your own risk and will be governed by the privacy policies of those websites or services and not by this Privacy Policy.  Do not transmit Personal Information using those websites or services without reading the privacy policies governing those websites and services.

NOTE that You may choose to log-in to or register for Sumrux’s Services through social media online services (e.g., Facebook).  When You do so, Personal Information from Your social media service account may be shared with Sumrux. The information Sumrux may receive varies by such services and is controlled by that service.  By associating an account managed by a third party with Your Sumrux account and authorizing Sumrux to have access to this information, and You agree that Sumrux may collect, store, and use this information in accordance with this Privacy Policy. Sumrux is not responsible for how those third parties use and share Your Personal Information. Please refer to those third parties’ privacy policies to understand how they use and share Your Personal Information.

You may create links between Sumrux’s Services and social media online services.  If You do so, Sumrux may be able to publish updates about Sumrux’s Services to Your social media service accounts through the links that You establish. You may terminate those links at any time by modifying Your social network account.

You may change the way social media services and Sumrux’s Services interact by modifying Your privacy settings in Your social media account. You can also log-out of Your social media account before using Sumrux’s Services. For more information, please refer to Your social media services’ privacy policy, which governs Your use of these features.

Storage Outside of India

Your Personal Information will not be used or stored by Sumrux or Sumrux’s service providers outside of India.  Sumrux requires that Sumrux’s service providers safeguard Your Personal Information.

Children and Minors

Sumrux’s Services are not directed to children under the age of 18 years.  Sumrux will not knowingly collect Personal Information about a child under the age of 18.  Sumrux does not allow minors (persons who are under the age of majority in their place of residence) to create accounts, or lent or rent any items via the Services.   Without such minors having the express consent of their guardian or parents.

How can I Access my Personal Information?

Upon request, Sumrux will provide You information regarding the existence, use and disclosure of Your Personal Information and You will be given access to that information.  Sumrux will respond to an application for individual access to Personal Information within a reasonable time and at minimal or no cost to the individual.You may challenge the accuracy and completeness of the information and have it amended as appropriate.

NOTE: In certain circumstances, Sumrux may not be able to provide access to all of Your Personal Information that it holds.  Exceptions may include information that is prohibitively costly to provide, information that contains references to other individuals, information that cannot be disclosed for legal, security or commercial proprietary reasons, or information that is subject to solicitor-client or litigation privilege. Sumrux will provide the reasons for denying access upon request.


Sumrux protects Your Personal Information by security safeguards appropriate to the sensitivity of the information.  Sumrux will protect Personal Information against loss or theft, as well as unauthorized access, disclosure, copying, use, or modification.

Sumrux’s methods of protection include:

  • Physical measures, such as filing cabinets which are kept locked when not in use and restricted access, both to Sumrux's place of business in general and to internal offices as well;

  • Organization measures, such as security clearances and limited access on a need to know basis; and 

  • Technological measures, such as the use of passwords, firewalls and encryption.

Inquiries; Challenging Compliance

An individual will be able to make inquiries and/or address a challenge concerning compliance with this Privacy Policy to Sumrux's Privacy Officer.

Sumrux will maintain procedures for addressing and responding to all inquiries or complaints from Sumrux’s Users about Sumrux's handling of Personal Information. Sumrux shall investigate all complaints.

The Privacy Officer will respond to all such inquiries or complaints within 14 business days of receipt.  The Privacy Officer will make reasonable efforts to resolve all such complaints within 30 days of receipt of the initial complaint. If Sumrux finds a complaint to be justified, it will take appropriate measures, including, if necessary, amending its policies and procedures.

For more information, please contact Sumrux’s Privacy Office as follows:




Privacy Officer

HSR Layout, Bangalore 560102


Sumrux reserves the right to modify and amend this Privacy Policy from time to time in its sole discretion without prior notice. Any such amendment(s) will be posted on Sumrux’s Services and will be effective as of the date of posting.

bottom of page