Inside the Tornado - By Geoffrey A. Moore

Hardcover book

Author: Geoffrey A. Moore

Topic . Self Improvement

Brief:  Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

Locality

HSR Layout

Condition

Used

Flaws

Soiled

Published year

1995

City

Bangalore

Product points debited

-10

Your current points

0

Approximate original value 

Rs 1599

Product Price

₹300.00

Your Savings 

Rs 1289

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