Crossing the Chasm - Geoffrey A. Moore

Hardcover book
 

Author: Geoffrey A. Moore

Topic . Self Improvement

Brief:  The bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Reviews:"Crossing the Chasm should be the Bible for high-tech companies looking for direction with marketing and distribution challenges. Geoff's model corresponds directly to the launch of Lotus Notes and continues to shape our marketing programs." -- Robert K. Weller S.V.P., North American Business Group"Crossing the Chasm truly addresses the subtleties of high-tech marketing. We have embraced many of the concepts in the book and it has become a 'bestseller' with Unisys." -- James A. Unruh, CEO, Unisys

Locality

HSR Layout

Condition

Used

Flaws

Soiled

Published year

1991

City

Bangalore

Product points debited

-3

Your current points

0

Approximate original value 

Rs 999

Product Price

₹100.00

Your Savings 

Rs 896

We need you to be logged in to request the item.  If you haven't signed up, please sign up now and get bonus points!!

We will be launching the request feature soon. If you require the item please call/mail us

Bengaluru, Karnataka, India

©2020 by Sumrux.