Crossing the Chasm - Geoffrey A. Moore

Hardcover book
 

Author: Geoffrey A. Moore

Topic . Self Improvement

Brief:  The bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Reviews:"Crossing the Chasm should be the Bible for high-tech companies looking for direction with marketing and distribution challenges. Geoff's model corresponds directly to the launch of Lotus Notes and continues to shape our marketing programs." -- Robert K. Weller S.V.P., North American Business Group"Crossing the Chasm truly addresses the subtleties of high-tech marketing. We have embraced many of the concepts in the book and it has become a 'bestseller' with Unisys." -- James A. Unruh, CEO, Unisys

Locality

HSR Layout

Condition

Used

Flaws

Soiled

Published year

1991

City

Bangalore

Product points debited

-3

Your current points

0

Approximate original value 

Rs 999

Product Price

₹100.00

Your Savings 

Rs 896

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